Our company complies with the following JIAA (Japan Interactive Advertising Association) guidelines to eliminate invalid traffic and ensure brand safety.

JIAA Guidelines:

■Guidelines for Ensuring Ad Traffic Quality (Invalid Traffic Countermeasure Guidelines)
https://www.jiaa.org/gdl_siryo/gdl/ivt_gdl/

■Guidelines for Ensuring Quality of Ad Placement Locations (Brand Safety Guidelines)
https://www.jiaa.org/gdl_siryo/gdl/brandsafe_gdl/

Furthermore, as of July 1, 2025, the date of our three-company merger, we have met the third-party verification standards set by the Japan Joint Industry Committee for Digital Advertising Quality & Qualify (JICDAQ) and have obtained JICDAQ certification as an advertising company (advertisement buyer).

For IVT (Invalid Traffic) and brand safety, CARTA ZERO operates using a proprietary blocklist. This list is developed based on JICDAQ's standards and utilizes data obtained from CODA (Content Overseas Distribution Association), IHC (Internet Hotline Center Japan), and ad verification providers.

Furthermore, for media certified by JICDAQ, any categories that conflict with the following certification standards are excluded as ad placements.

JICDAQ Brand Safety Certification Criteria:
https://www.jicdaq.or.jp/wp-content/uploads/1-2-2-ブランドセーフティ認証基準.pdf

If you wish to set your own placement criteria or specify placements beyond the items in the certification standards above, please contact your dedicated account representative.
Additionally, please be aware that if you request placements on media or platforms not certified by JICDAQ, there is a possibility that they may not comply with JICDAQ's standards.